1. Be clear on what you want your audience to do
Many people feel the pull to support a cause, but have no idea how they can actually join in. Want your audience to spread awareness? Tell them! Do you need them to donate their time or money? Let them know. A call to action is not only inspiring, but it will also tell your audience exactly how they can get involved.
2. Make sure that inclusiveness is at the forefront of your cause
The unfortunate reality is that many people are unable to participate in in-person activism – people of color may find it dangerous and unsafe, people with disabilities may have physical barriers preventing them from participating, and it is especially risky for immunocompromised people to partake. Recognize that not everyone may be able to physically be there, but that doesn’t mean that they aren’t passionate. Make sure your cause is tied to non-physical change too and let your social media followers know how else they can get involved.
3. Link trustworthy and accurate sources
Sadly, social media makes it very easy to spread misinformation; virtually anyone can share anything within a matter of seconds. Build your and your cause’s reputation by sharing sources that are trustworthy and accurate. You’ll not only gain trust, but also educate your audience!
4. Clarify your language
Activism shouldn’t be reserved solely for lawyers, scholars and politicians. Everyone should be able to understand the issues you’re trying to highlight! Try to refrain from using jargon in order to make your cause as easy to understand as possible. Did a new bill just pass that either hinders or benefits your cause? Take the time to explain it in a thorough and straightforward manner that can be interpreted by everyone. This is a surefire way to make your cause widely accessible, thus increasing your chances of earning more supporters.
5. Harken back to the underserved
It’s exciting when a well-known politician or celebrity promotes your cause, but don’t forget who you were intending to serve in the first place! Make sure that your social media is amplifying the voices of those who are actively playing a role in the movement you care about. Make your social media a forum that engages with people on the “front lines” and draws attention to their efforts.